INSIGHTS

REFLECTIONS AND LESSONS AS WE GO

From the Founder
From the Founder, Go Upstream, Locally Rooted Globally Minded, Be a JEDI, Choose Courage Whitney Buchmann From the Founder, Go Upstream, Locally Rooted Globally Minded, Be a JEDI, Choose Courage Whitney Buchmann

From the Founder

To my current and future co-conspirators,

Intentionality is core to who I am and how I’m designing Illustra Impact. When we act with intention, we are striving to align our behavior with our values and with consideration for those impacted by our choices. We are being thoughtful about our intended impact in the world. Therefore, when coaching social entrepreneurs, I start with their “Why?” And we don’t stop with the first answer…

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COFFEE PEOPLE
Social Entrepreneurship, Trust Before Triumph, Locally Rooted Globally Minded Whitney Buchmann Social Entrepreneurship, Trust Before Triumph, Locally Rooted Globally Minded Whitney Buchmann

COFFEE PEOPLE

Organic, single origin, fair trade. These are terms that I thought indicated the purist and most sustainable coffee – that I was being a responsible consumer and we needed more people to understand the value of these practices. Over the last two months, I have learned it’s more complicated than that.

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